Users will soon have a new feature that allows them to lessen the amount of AI-created content appearing in their streams. This move comes as the platform disclosed that it currently hosts over 1 thousand million content made with AI.
Testing and Rollout
The update is being tested over the following weeks before a global rollout. This development aligns with a increase in content created by AI, spurred by emerging video-generation tools.
The Broader AI Trend
It has been noted that nearly one in 10 of the most rapidly expanding video streams on another major platform primarily display content made by AI. A large amount of this material is deemed low-quality AI content, a term for inferior, bulk-generated content that is often absurd or surreal.
“We know from our community that many people like content made with AI tools, ranging from computer-generated images to educational videos, and we intend to provide users the power to see more or less of that, based on their own preferences,” commented a platform representative.
Volume and Proportions
The platform shared that there are now 1.3 billion videos on its network identified as made with AI. In total, more than 100 m videos are added to the service each day, making clips made by AI a minor percentage of its overall inventory.
How to Adjust Settings
Users will be in a position to decrease or raise the volume of AI content they watch by opening the topic control option in the platform and picking “AI-generated content”. Other topics that currently be controlled under the tool encompass politics, clothing, beauty, and dance.
Platform Guidelines
Its policies require content makers to tag lifelike AI-made content, and it bans dangerous deepfakes of celebrities or critical incidents. Any authentic-looking AI video that is not labeled can be taken down under its community policies.
Additionally, the app will henceforth add an AI-generated label to content produced via its built-in AI features, or detected by an cross-platform project for spotting content made by AI. This action is aimed to stop users from trying to evade the disclosure requirement.
Educational Initiatives
The platform is also establishing a $2 million awareness program for professionals and institutions to create educational content about using AI responsibly. This initiative will benefit charitable organizations focused on teaching computer science.
Content Safety Approach
The video-sharing app has supported its content review process, following controversy over proposals to make redundant numerous content moderators in the UK. It is expected to reduce a significant number of roles in its content moderation division in its British office, with worker representatives and online safety experts raising concerns that humans are being replaced by machine-led review.
A company official clarified that people-led review would still have a role, but AI can shield workers by removing the most distressing content before it gets reviewed by staff. The platform reported a significant reduction in disturbing and violent content seen by human moderators over the previous year due to intervention by its machine learning processes.
“We think that it’s essential to integrate humans and technology to keep the platform safe,” the executive stated. “We’ll have people as involved in the system, but we additionally believe it’s highly necessary to minimize viewing of unsafe media as rapidly, which is where a extensive automated help is making a difference work at speed.”
